Copywriter Mentor

Oops... If you are looking for the Easy Button, I have some more bad news for you... there isn't one. Here's a fact: Becoming a great copywriter doesn't happen from taking courses, reading books, analyzing the work of the masters, or even working with a coach. It comes from one thing , and one thing only. I trained for over 2 years under the tutelage of copywriting legend Dan S. Kennedy. And I was in his private Inner Circle for years after that. But that's not why I can write amazing and engaging copy that gets the desired results. You see, there is a HUGE difference between learning how to write amazing copy... and being able to actually write amazing copy. It's not knowing all the copywriting formulas. It's not about being disciplined enough to practice writing every day. And it's not about sifting through endless swipe files trying to recognize what works. All of which, by the way, are important to honing the craft. The fact is... the one thing that separates the best copywriters... from all the others... is experiencing the 'copywriting cycle' over and over. Here's how it looks... You...  • Research  • Write and Refine  • Publish  • Measure Engagement  • Enhance & Repeat Until you go through this process hundreds of times, you'll never have a complete understanding of how to write engaging copy that gets the target audience to pay attention and take action.

The Trap: Strategy vs Tactics

On a regular basis I see average copywriters fall into the 'trap' of relying on tactics without understanding the bigger picture. It's easy to learn how the formulas like AIDA, PAS, or FAB work. But copywriting isn't just about plugging words into one of these and thinking you're done. The real power of copywriting comes from a well-thought-out strategy that aligns the goals of the campaign with copy that speaks directly to the target audience. A tactic might get you a quick win, but without a strategy, those wins will be short-lived and inconsistent. Master copywriters follow a strategy that guides all of the copy they write. It ensures that every word, sentence, and paragraph serves a purpose, leading the audience toward the desired action. By developing a strategy first, you build a strong foundation for your copy. Tactics are the tools you use to execute that strategy effectively. They work together, but strategy is the compass that points you in the right direction. If you want to take your copywriting (and income) to the next level, you cannot just think about the piece you are writing. You have to look at the full scope of the project.

The Copywriting Shortcut > Go Here

Take a moment and imagine this. A world-class athlete trying to reach the top of their game without a coach. It's almost unthinkable. Athletes know they cannot rely on talent alone. That's why they work with a coach to broaden their knowledge, refine their techniques, avoid costly mistakes, and gain insights that only hands-on experience can provide. The same principle applies to copywriting. A copywriting mentor is your shortcut to mastering the craft. Instead of navigating the trial-and-error 'copywriting cycle' on your own, you have someone to guide you. Someone who has gone through this process thousands of times and understands exactly how to write copy that sells. The simple fact is a copywriting mentor will help you identify what works. This will not only save you countless hours of frustration... it will also allow you to master the craft. But it's a lot more than just avoiding mistakes. You see, I will make sure you understand the most overlooked part of copywriting. The real psychology behind getting your audience to engage and take action. It's a lost art... that goes far beyond understanding why some words resonate and why others fall flat. When we work together, you'll get this invaluable insight that's hard to grasp without experience. Think of it as a copywriting tool for your toolbox, that you can use forever. When we team up, you'll get more than the advantage of learning faster and more efficiently, you'll get to develop a deeper understanding of the craft that most will never achieve. And you'll reach your goal in half the time, that it would take you to do it alone.

How It Will Work for You

What's your 'copywriter' dream? What does it look like? Where do you want copywriting to take you? Whether you're a complete beginner, you've been at it for years and you want higher paying gigs, or you are somewhere in between, I will devise the right strategy to get you there. Our work together will involve weekly sessions that methodically move you along the path to reaching your 'copywriting' goal. Each week builds upon the last, ensuring your steady progress and continuous improvement. We'll address common challenges like writing for a specific audience, finding your unique voice, and developing a conversational tone that feels natural. If you've ever felt stuck by writer's block or struggled with organizing your ideas, I'll provide practical strategies to almost instantly overcome these obstacles. Additionally, we'll explore ways to structure your work more effectively and discuss how to position yourself to secure much higher-paying gigs... probably much higher than you thought possible. But ultimately... This isn't just about improving your writing. It's about me... equipping you... with the skills (and confidence) you need to succeed as a copywriter in any setting.

What You Need to Look for in a Mentor

First, is the truth about the task at hand. This involves real work. Hours you need to put in beyond our weekly sessions. Again, there is no easy button. That's one of the reasons you need to qualify to get in. So, with that in mind, I can also give you a list of the things you should look for in a mentor. For example... Mentoring experience and expertise, teaching style, marketing specialization, customization, flexibility, availability, ongoing support, and cost and value, to name a few. But, what's most important (in my humble opinion) is the answer to this: Can they get you from where you are now, to where you want to be in your copywriting career? And can they help you do it faster than if you went at it alone, all by yourself? It all factors in. However, the bottom line is this. Does your mentor 'get' you, and where you're headed with your copywriting career? Since 2009 I've taught copywriting and persuasive marketing skills to thousands of business owners and professionals. I can tell you firsthand, mentoring/coaching only works... when there is a harmonious collaborative relationship. You and your mentor need to be one hundred percent invested in getting you to your goal. Now, I know there's a lot to consider, but the good news is, I can help you figure this out (at no cost) in under 20 minutes... back to this in a second. First, let's discuss...

The Cost of a Mentor vs Doing It Alone

Here's more truth for you. You 'can' become an amazing copywriter on your own... without a mentor or coach. But what's the cost? Here are the Pros and Cons: On Your Own, All by Yourself:  • Pros: Lowest cost, Go at your own pace, Learn by solving problems on your own  • Cons: Much slower progress, Seven(7) times more trial and error, Overwhelming choices, Zero feedback (other than upset clients) Partnering With a Mentor:  • Pros: Accelerated learning, Specific feedback, Structured approach, Experienced Insights, Accountability  • Cons: Higher cost, Adhering to a set schedule, Following a specific proven learning process The short answer is... You have to choose between, a very long learning curve, or becoming highly skilled, earning more, and getting to your goal as fast as possible. Only you know what's best for you.

How You Qualify?

First, congratulations. Seriously. If you're reading this, you are in the top 20% of candidates. Frankly, most people never make it past the 'How It Will Work for You' section above. So, nicely done. Now, let's not waste any of your time. You're here because you want to become a better, higher paid copywriter. So here are the three(3) requirements you need, to be considered as a potential student of mine. ONE - I only train people looking to write sales copy (for websites, landing pages, email campaigns, snail mail, etc.) that engages the audience and gets them to take action. This training is NOT for people who want to write optimized SEO, general web content, blogs or social media posts. There are a ton of free YouTube videos for that. TWO - You have to be willing to adhere to a set schedule and follow a specific proven learning process. I'm teaching you to fish... not giving you one. Basically, you need to be 100% committed to doing whatever it takes to reach your 'copywriting' goal. THREE - Through a quick discovery call, we need to see if our personalities gel and if we are the right fit for each other. If all those things align, we'll talk about what happens next. Out of respect for my current students, and the fact I LOVE my free time, there's only one spot open. I can't promise you'll get in. What I can promise is, if you meet the first two qualifications, we'll get to have a nice chat and see where we go next.

You the Copywriter

Masters become masters because they have someone to lead the way. Pro athletes do it. Doctors do it. Now, it's your turn. So, what's it going to be? Imagine this... You can keep struggling on your own, wading through endless online courses and random swipe files... Or you can skip the hard part and work with me to accelerate your success. The choice is yours. But just so you know... Right now, in this moment, your dream of becoming a well-paid copywriter is one step away. Take that step. Schedule a 20-minute discovery call with me today. In our time together, I'll map out a specific plan to help you achieve your copywriting goals as quickly as possible. It's likely to be the most productive time you'll spend on your copywriting this month. Let's get started. Talk soon. Schedule Your Copywriter Discovery Call Now... Go Here