Copywriter Mentor Ed McDonough
Level Up Your Copywriting... And Accelerate Your Journey to Success!
Your Copywriting Mentor
Ed McDonough has been shaping the careers of aspiring copywriters and business owners for over a decade. He opened his first business in 2001 and then launched his marketing agency in 2009. Business ownership has allowed him to bring a wealth of practical experience to his mentorship programs. Since 2013, he has focused his time to teaching persuasive copywriting, helping countless business professionals understand the craft of writing direct response copy that connects and converts.
As an advisor and instructor with the North Carolina Small Business Center Network, Ed delivers courses on Persuasive Writing, Marketing Strategy, and Email Marketing. His teaching approach is rooted in practical application, ensuring that participants not only learn the theory but also develop the confidence to apply it in real-world scenarios. His mentorship focuses on guiding copywriters through the nuances of audience engagement, buyer psychology, and creating messages that drive action.
Methodical, Supportive and Practical
Ed's mentorship style is both methodical and supportive, emphasizing clarity and practicality. His ability to break down complex concepts into actionable steps has earned him recognition as a trusted advisor in the field. He also shares his insights through best-selling books on Amazon, including Build and Monetize Your Email List, Client Acquisition Marketing, and Leveraging Buyer Psychology for Copywriters. These publications reflect his commitment to equipping copywriters with the tools they need to achieve meaningful results. In addition to his work with the North Carolina Small Business Center Network, Ed has served as an advisor and instructor with SCORE for five years, contributed to regional Adult Education Programs for over a decade, and taught through the U.S. Chamber of Commerce. His diverse background in education and business advising has given him a broad perspective on the challenges faced by entrepreneurs and marketers alike.Mentorship Impact
The impact of Ed's mentorship is best captured by those who have experienced it firsthand. As Ric Forbes, owner of Forbes Copy, describes:
"After 5 years of copywriting, going to workshops, spending money I didn't have, and wasting time... Ed McDonough gave me what truly mattered. Instead of someone 'telling' me how to write and produce copy, HE SHOWED me how to develop, implement, and succeed with copy that sells.
"Ed has one of the best personalities you could hope for in a mentor. He gives you proper direction in your journey, clairvoyance of what your audience wants, and shows you exactly how to write engaging and persuasive copy! He gave me the confidence and skills I need to write copy that is extraordinary."
Ed's mentoring program is designed for those who seek to deepen their understanding of persuasive copywriting and apply it effectively in their work. His practical, hands-on approach ensures that mentees come away with actionable strategies to enhance their writing, broaden their knowledge of buyer psychology, improve their marketing outcomes, and build lasting connections with their audiences.